Yesterday was one of those days.
Negative comments had me wondering if the press is going in the right direction, if we made the right decisions for packaging and promoing certain releases and which titles are the best to pick up for the future.
Too much thinking about these things can make your head hurt. It’s very easy for people outside of the company to criticize, complain or advise and a lot of it is useful information. But at the same time none of them can see the whole picture. There certainly is not one specific way to go about doing ANYTHING in publishing. We do our best which means trying to be expert in business/finance, marketing, graphics, editing, promo etc. Most people just specialize in ONE of these aspects. It’s a lot to handle and 2nd guessing every decision just isn’t useful.
A lot of publishers I’ve met are strong-willed, hard-headed and opinionated. There’s a reason for that…you won’t get two feet from your front door if you don’t have the ability to make a plan and stick by it.