Only big wigs need business cards, right? Don’t you only give them out at boardroom meetings? Don’t they have to be super-expensive in order to be of any use?
As authors and editors business cards are as important for us as any other professionals. You can (and should!) give them out anywhere, anytime, because they are portable advertisements. As for cost, people just need your information; if you want to impress them, your writing/editing is supposed to handle that!
Design: A business card serves one purpose only, that being to supply others with your vital information. If a person can’t tell who you are, what you do, and how to contact you by looking at your card, well, you’ve wasted your time and money. A snazzy look doesn’t hurt, but if it obscures the info you’ve defeated the purpose. When it comes to graphics there are plenty of options—ask talented friends and colleagues if they’ll help out, out get the printer to show you their stock graphics. However, if you have an existing logo be sure to use it.
Creation: For a previous business venture I went to Staples and had 1,000 business cards printed at a very low price. I was able to select the paper stock, the fonts, and they even scanned in our logo. While it was nice, it was overkill in terms of what I was doing at the time. I could currently make use of that many cards—actually, much more—but our budget is better put into the various ads and mailings we do. The option we chose was to purchase blank sheets of business cards for use with home printers. Sure, they aren’t four-color jobs with aqueous coating, but the important thing is I always have cards with my full contact info available for people. They ain’t the prettiest, but I’ve gotten several opportunities because of them.
Usage: Once you have business cards in your possession give them out at conventions, at your readings, the readings of others, put them in your books and mailings, include them with your submissions, put them in books similar to yours at the store or library, leave them around on the tables at conventions, tack them up on the cork board at the coffee shop or other hip joints, make little airplanes with them to hit your enemies in the head when they’re not looking—well, not really, but you get the idea. As you can see, the business card is a true workhorse and jack of all trades in the arena of promo.
current mood: dorky
current music: “The Business Card Boogaloo” by Kid Card and the Printers
To tell the truth I haven’t been feeling well for a little over a week now. It’s really cut down... View Article
When we started RDSP we decided not to do any more chapbooks because anything we wanted to publish could be... View Article
I was happy to see our first e-book sale came through and it was for 15 Serial Killers. The ebook... View Article
Did some correspondence with authors and sent out some postcards about our books and other promo materials this weekend. One... View Article
Last night John read poetry in an event sponsored by Tin Lustre Mobile at Arlington County Central library. Star and... View Article
I don’t know this for a fact but it seems to me that most people successful in the arts usually... View Article
The proof for 100 Jolts came in the mail yesterday and it is electrifying. I couldn’t believe how great the... View Article
It looks like Sick will be traveling to a few conventions soon. We just sent C.J. Henderson a bunch of... View Article
Sick is now available on Amazon.com! I’m always relieved once the book gets onto the website because it can be... View Article
I sent off the files to the printer for 100 Jolts today. That is always so nerve-wracking, putting together the... View Article
posted by rdsp One of the most overlooked areas in book publishing is promotion. While all companies will engage in... View Article
Wow, I’m really glad to see so many authors getting involved in promoting Sick. Between J.M. Heluk, Scott Carr, James... View Article
Well Sick didn’t make it onto the Shocklines bestseller list this week but then again I see that it is... View Article
Anyone who’s met me knows that I’m a goal oriented person. It’s all about completing the task. That’s why promotions... View Article
Ok, I have to admit I stole that title from an email Mike Arnzen sent. It’s a great title! It... View Article
I’ve been meaning to mention that Darren and I have finished the editing on A Dirge for the Temporal and... View Article
Preditors & Editors is running a poll and I’m very pleased that RDSP has been nominated in several categories. The... View Article
I was too depressed to do a journal entry yesterday. After thinking that Sick should be appearing any day on... View Article
The new year is now under way and I’m happy to report that Everybody Scream! has been completly transcribed and... View Article
I just finished reading D. Harlan Wilson’s Stranger on the Loose and I was very impressed. I will be writing... View Article
2004 looks like it’s going to be a pretty good year for the Raw Dog because he’s got what dog’s... View Article
I’m so excited that contributors have actually started to receive their copies of Sick. Maybe it was worth it to... View Article
I was happy to see that 15 Serial Killers is now available in e-book format from Amazon.com. Hopefully Sick will... View Article
The past few days I’ve mostly been working on the layout for 100 Jolts. I think this book is going... View Article