We recently took part in a PMA mass mailing to college libraries that included a flyer with a bunch of our backlist titles on it. It was a gamble because the combined cost of printing the flyers and the fee for being included in the mailing was pretty high. But the flyer was going to 3,500 plus libraries so we hoped to tap into a big market that we haven’t had much exposure in.
So far there do seem to be more sales of those titles but I suspect it won’t cover the investment. However, we just received a copy of the packet that went out and I must say that our flyer looked really good compared to the others. PMA chose to include our info as one of the three little blurbs on the cover letter even though there were at least 20 other companies they could have mentioned. Also our flyer was first in the packet.