I’m learning a lot from this five promo things a day experiment. First, it’s harder than it looks. I feel I’ve really been using Amazon as a crutch because everything on there can be done pretty quickly and a lot of days I just don’t have any new ideas. I’m posting the things I do in part to keep track and make sure I do it but also so others can get ideas from promo. However, I’m not sure I’ve provided too many great ideas so far.
It has gotten me to investigate the new Search Suggestion feature at Amazon. I’m not sure how useful it’s going to be but it’s looking somewhat promising for bizarro. For instance I’ve suggested that two of John’s books come up if people search for Bizarro and it is working. However, his books are on the third or fourth page of results. I don’t know much about search engines. If I keep doing the search and clicking on his books can I bump the book up in the results?
I’ve also come across quite a few ways to promote our other releases too. That’s good but it’s also a bit overwhelming. I’m not sure the 5 things a day strategy is ideal for a publisher.
cinco de amazon
-check on search suggestion for LBIH
-check on search suggestion for DAB
-add search suggestion for Pocket Full
-add search suggestion for The Troublesome Amputee
-search and click thru
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I think a lot of search engines typically first search for relevance (how many instances of a word or words, or with matching keywords) or how long something has been available. I would imagine that at Amazon it probably judges by relevance, how new the material is, and how popular it is. They'll probably give new stuff a little priority, but ultimates, show you the most popular since that is what most people would probably be looking for.
Thanks for the tip
It seems a lot of times Amazon is kind of a crap shoot so I'm never sure how thing will turn out with their search engine and results.
You've got a cool LJ setup.
Re: Thanks for the tip
I'd definitely agree with that. It wasn't named after a jungle for no reason :)
And thanks, back when I figured out how to do a custom layout I went crazy with Giger all over the place...he's my favorite artist.
Don't tell Steve, but he is WAY up on my list of favorite artists (even in the top-ten)....I've just not thought about it more than that to decide where in that top-ten he would be, and I'd probably not try to pinpoint it. :)
Re: Book Promotion Ideas
Thanks for the lowdown on these books. I'm pretty sure John has used 1001 Ways and Guerilla Marketing but I'm really interested in the Web-Savy book you mentioned. I'll definitely check it out.